2017 being the final season for D.C. United at RFK Stadium, I wanted to turn back time on the matchday program to celebrate that fact. I wanted to mix international type style with DCU's new modern look, intense player focused photography, and quotes from the stadium's namesake.
player photos /2017/
2016-2017 marked the first season's where we had the opportunity for a pre-planned a 10-month long advertising campaign (both print & digital). My goal was to capture photographs highlighting the athleticism, focus, and attention to detail that goes into a soccer match while conveying it in a way to highlight the 2016 rebrand.
Photographs from this shoot were utilized by D.C. United, Wells Fargo, Heineken, Adidas, and Major League Soccer.
season ticket package /2017/
My mission with these boxes was to commemorate D.C. United’s final season at RFK Stadium after 22 years. Tugging at the heartstrings of our supporters by looking back at the club's time calling RFK home, and give them a memento to keep as the club moves to Audi Field.
ryan sherman photography
Ryan Sherman is a photographer from East Hampton, New York, who has photo studios in both East Hampton, New York and Los Angeles, California.
Back in 2013 Ryan approached me for a logo as RSPNYC. In 2017 he came back to me with a bigger vision and re-energized to expand his photography business. After talking with him about what worked and what needs to be improved we settled on a mark that was completely unique to him; his signature. Like all true artists, Ryan's signature will now be on all his work, as branding decision as well as a mark of authenticity.
The rebrand has yet to hit application but check out his work here.
During the 2016 rebrand I saw the need for a font for D.C. United to match the new logo, and tasked myself with the challenge.
The D.C. United typeface is an all caps, condensed, sans-serif typeface inspired by the new logo and the city of D.C. The condensed nature of the font makes it feel urban and references the columns found throughout the Capital, while subtle references to monuments around D.C. can be found within the letterforms. The sharp, clean look is representative of the new look for the club, and is based off of the wordmark of from the rebrand.
D.C. United evolution
The 2016 season was the first time D.C. United had unveiled a new logo since 1997. The mission was to modernize the 18-year-old crest to attract a newer, younger audience - without alienating our die-hard fans.
With the help of research from Red Peak Group, and renowned soccer logo illustrator Peter Horridge, we introduced the next evolution of the D.C. United brand.
matchday programs /2015/
During the 2015 season, I took on the task of illustrating every player on the D.C. United roster. One of the applications of these illustrations was as year long series of collectible matchday program covers. The interior layout was designed in collaboration with Ben Mahler and Matt Gray.
This project served as invitations and posters for the Champlain College Graphic Design students’ Senior Capstone. I was chosen by my class to create the look & collateral for the Capstone show. The invitation was sent out to all local design firms, other colleges, & relevant business owners to attend the show at the end of the semester.
men at work
Since 1983, Men at Work Construction Corp. has been building homes on the East End of Long Island.
I was approached by the 3 partners who were looking for a refresh of their current identity, which had become dated since they started 30+ years ago. In addition to a new logo, other deliverables included branded vehicles, illustrated representations of their work for their office, and stationary.
In my senior typography class, we were given a project to depict a song of our choice using typography. The song I chose was “CAFO” by Animals As Leaders. Instead of using a song with lyrics I chose an instrumental song, making it more difficult to represent the music over time. The shapes I created were all based on curves, ligatures, and forms from various typefaces.